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Archives for May 2019

O2O for Lead Generation & Business Profit

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When we talk about lead generation, it is simply a process that captures the interest of customers in a product or service to develop multiple sales. This is one of the important steps to ensure that customers take interest in your sales. O2OEvents is the perfect platform for lead generation. Many exhibitors use this platform to generate leads. Here is a complete guide on how the exhibitors can use the O2OEvents platform for lead generation:

Multiple Lead Qualification Criteria

O2OEvents platform provides the full control of what leads you want and what information and profiles you need to reach successful conversions. Using the O2OEvents solutions, you can also customise your lead generation form by selecting from the various fields or questions. This will ensure that you get only highly-targeted and quality leads.

Multi-lingual Communication

O2OEvents platform supports various languages to remove language barriers. You can interact with various international attendees through this platform as it will be easy to communicate with them in their preferred language. It also leaves a positive impact on the attendees when you interact with them using their language. Eventually, you will get more international leads.

Instant e-mail verification

With the help of O2OEvents platform, you can also improve the lead quality. This platform automatically validates the e-mail addresses to prevent wasting of your time and budget on e-mail addresses that don’t exist or are wrongly typed by the prospects. Therefore, you will have a clean e-mail list of the highly-targeted audience, which will improve your lead generation campaign.

Smart Matchmaking

Smart matchmaking is the most excellent way to identify the right audience to target. The smart matchmaking module of the O2OEvents platform provides intellectual matches based on the data available. The exhibitors can use this information of the perfectly matched visitors to encourage them to attend the exhibition.

Schedule Meetings

By using the O2OEvents platform, organisers and exhibitors can schedule meetings. By analysing the big data and behavioral data, the platform provides ideal exhibitor-visitor matches. Using these matches, the exhibitors can contact their potential visitors and schedule meetings. They can provide suitable content to attract more customers. With this platform, exhibitors can also provide the details about the venue. Through these meetings, exhibitors can interact with the various attendees which build their trust in the products that will ultimately result in generating more leads.

Manage Meetings Effectively

The exhibitor can manage the meetings by customising the rules using the O2OEvents platform. Choose the location where you can attract more attendees to your exhibition but consider one thing: that quantity does not matter; only quality matters. Invite only the interested attendees as it can lead to more sales. It is easy to manage the meetings using the O2OEvents platform as the registration is made easier and you can determine the attendees who are more interested in your exhibition.

By using O2OEvents platform, it will be easier for you to achieve your goal and generate leads. The resulting profits will also cover up the expenses that you have to bear during the exhibition. If you are looking for help for the lead generation, then O2OEvents is the correct platform that will provide help throughout the exhibition and will result in generating more profits.

How to Use an Online Platform to Capture Leads and Generate Engagement

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Lead generation spans across numerous touch points for lots of businesses. For a business to survive it needs to capture leads and generate engagement in the first instance.

Most of the companies often struggle to make the most of their marketing dollars. Luckily, an effectual lead generation strategy can drive capable leads to their business. Qualified leads have a higher level of curiosity in your services or products and are more probably to make a deal or buy from you.

Smart marketers are realizing that while the definitive objective is to obtain a good lead and convert this lead into a customer, just acquiring a lead is not enough. For successful marketing, leads need to be qualified. Moreover, a lead should be managed effectively so that it could be converted into a customer.

For the marketers, it could be difficult to effectively manage the whole process, from capturing leads to generating engagements. However, there are some online platforms available in the market, which can help to simplify this process. Most of the smart marketers are already using online platforms to get the most out of their marketing investments.

O2O Events software solution is one of those online platforms. This software solution facilitates the lead generation by providing that proper information about the lead and also lets you customise the form with selection.

How to Use an Online Platform to Capture Leads and Generate Engagement

Online platforms automate most of the lead generation process. The following steps will help you to use the online platform to capture leads and generate engagement:

Discover Your Audience
The first step to lead generation is discovering the right audience to target. With the help of the online platform, you can take full control of what leads you want and what information, profiles you need to reach for successful conversions. You can also customise your lead generation form with a selection of various fields or questions. Thus, you can get a highly targeted audience.

Matchmaking
Online platforms integrated AI system identifies what buyers preview or purchase from different markets. The system algorithm then provides relevant matches, which ensures the perfect buyer-seller matchmaking process is in place. Thus, marketers can target the matched audience.

Attract the Audience
After discovering your audience, you can create different marketing plans to attract them. With the help of the online platform, you can show your ads to your targeted audience, request them to attend your event and also provide the information regarding your event.

Pre-Show Engagement
With the help of the online platform, visitors can pre-register themselves for the show and thus, you can engage with your audience before the exhibition. You can message the registered visitors and also send them emails to increase their interest and encourage them to attend the show.

During the Event
The online platform is extremely helpful during the event. The platform generates leads and keeps ongoing relationships with visitors, exhibitors and organisers providing new revenue channels with unlimited growth opportunities. This way, marketers get more opportunities to engage with potential customers to encourage them to make a purchase.

After The Event
Using the online platform, you can request feedback to the registered visitors. Depending upon the feedback, you can send them engaging messages to encourage them to purchase your product or experience your services. You can also reply to them with a proper answer if they have any question.

The effectiveness of lead generation and engagement directly depends upon the capability of the online platform that you are using. The platform should be capable enough to provide accurate information and handle the traffic.

O2O Online Platform to Capture Leads and Generate Engagement

O2O online platform is the best platform to capture leads and generate engagement. It increases revenue & productivity at the same time offering the best ROI for exhibitors & visitors. With our platform, you can convert your trade show to a complete online marketplace. You can open up multiple revenue sources like subscription income, sales commissions, advertising, and marketing packages. You can reach unlimited opportunities for lead generation and engagement. Request a demo today!

How to Optimise Online-to-Offline Marketing

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Today when everyone uses internet to communicate, surf or crawl, it is not impossible to forget the term offline. In e-commerce, the information of the product, offers, discounts are all provided online to improve their offline shopping experience. There are some ways through which you can optimise online to offline marketing and these are discussed below:

Click and collect shopping

These services are quiet common nowadays that customers make payment online and receive the physical product. It is one of the trends in the retail industry which fulfills the desire of the customers. Customers surf their wants and make payments for their online purchase to enhance their offline satisfaction and experience.

Create personalised marketing with Data Visions

The customers don’t make purchases until and unless they have complete trust on your brand. Personalised marketing not only improves your brand image but also increases your sales. The customers make purchases after being sure about the product quality, size, color, texture, etc. and if there is no doubt related to the product, they proceed to buy the product.

Communication with the customers

Selling online doesn’t mean that you can’t help your customers in surfing their products. Communicate with your customer regarding the product they are looking for, provide them with similar products for more choices, ask them their expectations, and this has a high probability that it will help you with improving your product as well as your sales.

Use offline marketing tools for promoting online brands

Make use of offline tools such as advertisement through TVs, newspapers, radios, etc. to make the people aware of the products you are selling. It is one of the traditional techniques for promoting your online brand and it is still useful nowadays also.

KPIs for online and offline marketing

The most important things that you need to focus on are the goals, strategies and investments. You should use KPI (key performance indicators) to know more about your customers and brands. Some of the businessmen use strategies to attract more customers and some focus on building their brand image. With the KPI, your progress in comparison to your competitors and profits generated can be known.

Be flexible

In this dynamic era, you have to be flexible. If you will be able to adapt the changes in time, then it will be a plus point for you as well as for your business. It is not always easy to target the KPI as many factors changes with time such as customers’ demand, competitor’s strategies, and trends. So for the optimisation of online and offline marketing, it is important to consider these factors.

Develop online as well as offline SEO

It is wrong to think that your company is shown at the top of the search engines and you don’t have to make any other efforts. Development of online and offline SEO are equally important. It is important to increase the search engine ranking of your website so that more traffic would be attracted and it is also important to provide offline services to the customers for their satisfaction.

It is necessary to develop the strategies for offline marketing to improve customer experience while purchasing the products online. Mostly, they do not trust online brands because of the loss of physical touch and experience. You should focus on satisfying the customers with the reviews. Nowadays the videos or images related with the products are uploaded which builds trust for buyers. You should focus on these types of strategies for building your brand image. It also helps in building your reputation, both online and offline.

O2OEvents manages services portfolio which provides secure mobile adaptable technology solutions aligned with today’s needs and tomorrow’s goals for the most discerning customer of 21st century.

Pre-Show Engagement Elevated by Artificial Intelligence

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Any experienced trade show marketer will say that their trade show activities start months before a trade show opens. It is essential to promote exhibition materials and publications during and before the show and design interesting trade show displays that attract the crowd.

If you take the proper time to build up a complete trade show marketing strategy that includes pre-show engagement and marketing, you should be capable of improving the number of audience at your trade show booth, sponsored activities, and other event locations extensively.

Pre-Show Engagement

Events are not just about the number of people present at the trade show, the success of the event is also directly influenced by attendee engagement. Not just during, but mainly before an event, you have got lots of opportunities to engage your new attendees.

Pre-show engagement refers to engaging the potential attendees before the event starts to encourage them to attend. If you engage your audience properly before the event, they can start networking and building a community before they even step foot in your trade show. Members of such an event community are highly motivated to really attend your event.

Pre-Show Engagement Elevated by Artificial Intelligence

Since the pre-show engagement is significant for event marketing, it is extremely essential for marketers to develop strategies and plans to engage the audience well. Many marketers hire experts or make use of the various digital software tools for effective pre-show engagement but only a few use artificial intelligence.

Artificial intelligence could be extremely helpful for pre-show engagement to bring about marvelous results. These AI-based software are a breakthrough piece of technology that empower exhibitors to deeply understand visitors who are pre-registered to the event via a ranking system based on all available data – behavioural data, and available 3rd party data. They are smart and intelligent enough to understand the user behaviour data and big data to provide useful information.

Using artificial intelligence, the exhibitors can discover the targeted audience to advertise to for the event. Moreover, exhibitors can send e-mails to encourage them to attend the event. By encouraging the attendees to connect with other participants, exhibitors can make their event a meeting place for thousands of attendees resulting in the increase of visitor numbers.

Moreover, artificial intelligence software can remind the pre-registered attendees to attend the event. It can also be used to provide essential information and updates regarding the events.

Benefits of Pre-Show Engagement Elevated by Artificial Intelligence

From increased attendees to a well-organised trade show, there are limitless benefits that pre-show engagement elevated by artificial intelligence can bring. Some of the major benefits are written below:

  • Pre-Schedule Meetings: Artificial intelligence and matchmaking solutions allow the pre-registered visitors and exhibitors to pre-schedule meetings online, send messages or ads.
  • Increased Number of Attendees: By encouraging the attendees to attend the event, marketers can increase the number of attendees at the trade show or other events. Moreover, you can also request them to encourage others to attend the event.
  • Highly Targeted Audience: AI softwares are intelligent enough to discover the visitors’ data based on the information provided by the exhibitors. Thus, exhibitors can find and encourage the targeted audience, eventually increasing the odds of success.
  • Increased Number of Potential Customers: Most likely, the visitors you engaged will attend the event only if they like what you say or they find the event interesting. If your event goes in the way you described, most probably they can turn into your customers.

O2OEvents Solutions for Pre-Show Engagement

Since the significance of pre-show engagement is continually growing, O2OEvents is making efforts to provide AI empowered solutions to make it effective. The O2OEvents developers have designed the AI-based software that not just facilitates the pre-show engagement but also enhances the outreach by generating matchmaking patterns. Our platform-integrated AI system identifies the ideal match for the visitors to advertise to. The system algorithm provides relevant matches that ensure the perfect visitor-exhibitor match. It also allows pre-registered visitors and exhibitors to pre-schedule meetings online. If you are looking for the AI solution for your event, then visit O2OEvents and request a demo today!

How to Utilise Multi Channels For Event Marketing

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Events are one of powerful part of your marketing programs. We can say that they are the easiest way to get into new manes or a platform to show the brand to your target audience. Most of the companies host an event on the places far away from their companies to attract more audience. When you talk about hosting the events using social media, it would be the most effective way to attract the customer’s attention towards your event. It will be more amplified when it is paired with other channels such as E-mails, SMS, chat apps, etc.

Within multi-channel campaigns, email/SMS automation plays an important role in communication channels and in bidding channels. According to the survey, it has been noticed that multiple channels for event marketing yield higher revenue, better campaign performance, and higher customer retention rates.

Uses of email/SMS in multi-channel event marketing:

  • Inviting people to live events.
  • Sending alerts regarding upcoming events.
  • Sending personalised emails in response to social activities.
  • Sending alerts regarding the venues of event hosting.
  • Linking videos posted on the web.

You can utilise the multi-channels for event marketing in the following ways:

  • Create awareness through messaging – Once you are done with the objective, the next thing you should focus on is to make the people aware of the event hosting. There will no other effective way than using social media as people are more effective on these platforms only and it will cover a large area. Send emails or SMS to the business partners to make your event more effective.
  • Go live using social platforms – Go live on social platforms where it is easy to target the audience. Instead of reading posts on social platforms, people prefer to see videos or images to understand the content. Going live is an effective way among all to gain the customer’s trust. Give details about your event and explain to them how it would be useful for them. Answer the queries of the attendees, when they ask you questions while you are live. It can gain the interest of the people towards your event.
  • Create a welcome page – When you promote your event in multiple locations, you want to keep all the information in an order where you can drive all your traffic. Create a welcome page of the event on your website. It will help you to arrange the data in a centralised location.
  • Provide the registration options – Make sure that your website or social account should contain the registration option where the registration can be made for the event. Provide them with the multiple options to make the registration easier and to make it more convenient to reach you.
  • Mobile Friendly websites – People prefer to use mobile phones more than other technology. Make sure to make your website mobile friendly. Provide the links of your websites along with the emails when you send SMS to the customers. Also, create a link in the posts or videos shared on social media for the awareness of the customers regarding the event. Creating the website links mobile friendly would not create an issue while the customers open it on their phones.

The usage of multi-channels for event marketing is a great way to make the people aware regarding the event hosting as mostly everyone uses mobile phones. So, it is an effective idea if you would share the event details through emails or SMS. O2OEvent would provide you a more efficient solution if you would prefer to choose for help. We will provide you with effective solutions for making the people aware.

How to Use an Online Platform to Capture Leads and Generate Engagement

Posted on

Lead generation spans across numerous touch points for lots of businesses. For a business to survive it needs to capture leads and generate engagement in the first instance.

Most of the companies often struggle to make the most of their marketing dollars. Luckily, an effectual lead generation strategy can drive capable leads to their business. Qualified leads have a higher level of curiosity in your services or products and are more probably to make a deal or buy from you.

Smart marketers are realizing that while the definitive objective is to obtain a good lead and convert this lead into a customer, just acquiring a lead is not enough. For successful marketing, leads need to be qualified. Moreover, a lead should be managed effectively so that it could be converted into a customer.

For the marketers, it could be difficult to effectively manage the whole process, from capturing leads to generating engagements. However, there are some online platforms available in the market, which can help to simplify this process. Most of the smart marketers are already using online platforms to get the most out of their marketing investments.

O2O Events software solution is one of those online platforms. This software solution facilitates the lead generation by providing that proper information about the lead and also lets you customise the form with selection.

How to Use an Online Platform to Capture Leads and Generate Engagement

Online platforms automate most of the lead generation process. The following steps will help you to use the online platform to capture leads and generate engagement:

Discover Your Audience
The first step to lead generation is discovering the right audience to target. With the help of the online platform, you can take full control of what leads you want and what information, profiles you need to reach for successful conversions. You can also customise your lead generation form with a selection of various fields or questions. Thus, you can get a highly targeted audience.

Matchmaking
Online platforms integrated AI system identifies what buyers preview or purchase from different markets. The system algorithm then provides relevant matches, which ensures the perfect buyer-seller matchmaking process is in place. Thus, marketers can target the matched audience.

Attract the Audience
After discovering your audience, you can create different marketing plans to attract them. With the help of the online platform, you can show your ads to your targeted audience, request them to attend your event and also provide the information regarding your event.

Pre-Show Engagement
With the help of the online platform, visitors can pre-register themselves for the show and thus, you can engage with your audience before the exhibition. You can message the registered visitors and also send them emails to increase their interest and encourage them to attend the show.

During the Event
The online platform is extremely helpful during the event. The platform generates leads and keeps ongoing relationships with visitors, exhibitors and organisers providing new revenue channels with unlimited growth opportunities. This way, marketers get more opportunities to engage with potential customers to encourage them to make a purchase.

The online platform is extremely helpful during the event. The platform generates leads and keeps ongoing relationships with visitors, exhibitors and organisers providing new revenue channels with unlimited growth opportunities. This way, marketers get more opportunities to engage with potential customers to encourage them to make a purchase.

After The Event
Using the online platform, you can request feedback to the registered visitors. Depending upon the feedback, you can send them engaging messages to encourage them to purchase your product or experience your services. You can also reply to them with a proper answer if they have any question.

The effectiveness of lead generation and engagement directly depends upon the capability of the online platform that you are using. The platform should be capable enough to provide accurate information and handle the traffic.

O2O Online Platform to Capture Leads and Generate Engagement

O2O online platform is the best platform to capture leads and generate engagement. It increases revenue & productivity at the same time offering the best ROI for exhibitors & visitors. With our platform, you can convert your trade show to a complete online marketplace. You can open up multiple revenue sources like subscription income, sales commissions, advertising, and marketing packages. You can reach unlimited opportunities for lead generation and engagement. Request a demo today!

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