The use of social media is on the rise.
Every day, more and more people sign up to have their own social media accounts
so that they can connect with other people. According to the website Statista.com,
there were a total of 2.65 billion active users of social media all over the
world in 2018. If you’re an event planner, you’d see this as a golden
opportunity to expand your event promotion and engage your target audience
prior to the event. Intelligent event planners know that they should maximise
the use of social media for a successful event to happen. And why not? Most of
their target audience is most probably on social media and there are free tools
for you to utilise on these platforms making it efficient and cost-effective at
the same time.
Event Promotion on Facebook
Facebook has the most number of active users among all social media platforms.
That’s why it’s always a good idea to use it for your event planning. Make an
Event Page. Make it look interesting. You should have a banner for your event
and make it as your cover photo. Provide all the information required such as
event location, dates, registration, pricing, etc. Make sure you tag your event
under the right category and use the proper keywords for your event as FB needs
all this information for its algorithm that would help promote your event to
your target audience. You can also boost your promotion via Facebook Ads for
you to reach more people and increase your ticket sales.
Event Promotion on LinkedIn
If your target audience is professionals, it’s best that you use LinkedIn for
your event promotion. While it may not have an Events Page feature like
Facebook, you can send a direct message to your contacts who’d be interested in
your event and you can politely ask them to spread the word around to their
friends and colleagues. Of course, you can also update your profile and status
with all the event information. You can also post your invitation on LinkedIn
Groups especially to those whose interests and characteristics match with your
target audience. You can improve your event promotion by getting LinkedIn Ads
for better audience targeting options, sponsored content, and text ads.
Wrapping It Up
Facebook and LinkedIn are just two platforms on social media that you could maximise when you’re planning for an event. Remember to use the same theme and motif for all your social media promotional campaigns for your event. This will help you with your branding. And use the same keywords and hashtags across all your social media accounts for posts related to the event. This’ll make it easier for your followers and those interested to access posts and information regarding the event. It’s also important for you to engage your target audience prior to the event by posting an interesting mix of content with photos, videos, infographics, and related articles that’ll build up their curiosity and excitement regarding your event.
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