AI (Artificial Intelligence) is a topic that has sparked thousands of sci-fi novels and movies. But in the modern times, it is regularly implemented into so many sectors and currently, AI is invading the event planning industry as well. Implementing AI to your event sounds bold and attractive but is it the true scenario? Does it mean humans are outdated? Or is it really a smart move for better event performance?
First let’s discuss the role of AI in event industry. AI is simply defined as the intelligent behaviour of a system. AI enhances the level of personalisation during event planning and it is supposed to make effective & efficient methods to execute tasks. With smart use of AI, an event organiser can multiply attendees, increase communication, increase engagement & multiply revenue. In brief, AI has the power to change the event industry.
If we go into details of AI’s impact on event planning, we can identify 3 significant ways:
Personalising event experience – It seems impossible to find an individual approach to everyone when it comes to a large event with thousands of attendees. But AI is capable of providing a customised experience for every user with individual recommendations and smart matchmaking. AI collects data from registered users’ social media profiles and get an understanding about their preferences. AI then provides them with exhibitor recommendations, event, conferences and workshop recommendations. This is a great advantage for exhibitors as well because they get to know about the visitor’s preferences even before they meet.
Increasing customer engagement – An organiser cannot communicate with thousands of people at once. But considering how people are eager to connect & engage with an event, you must build a good system that can connect with them on your behalf. AI can be your rescue. Implement chatbots and the attendees will be assisted in an effective manner. Chatbots can be customised according to your event standards and they are mainly prepared for FAQs, directions, and other related questions asked by attendees. Now you are able to use chatbots for voice assistance as well. Also, if you are organising a global event, chatbots can be used for translation services. Event -centred chatbots can provide information that is event-specific such as floor plans, speakers, exhibitors, directions, schedules, surveys, etc.
Drive the right crowd into the event – AI data processing engine can be used to process and analyse data of the people and this information helps in understanding what worked for the show and can be used for remarketing. AI is capable of targeting audience based on previous experience and preferences.