Event Marketing Cloud

More and more event planners are adopting different digital event solutions to aid them in planning exhibitions and conferences. This makes their lives a lot easier and makes the planning and coordination of events hassle-free. The only challenge now is looking for the best digital partner that’d best fit your planning style and would suit well in the event that you’re going to organise. This should be well-thought of because if not, the point of getting a digital partner will be moot. As an event planner, you won’t be able to maximise it use and you’ll be wasting the money you spent getting this ‘partner’. What’s worse is that, it can even cause your event to fail. This is why, an event planner should be able to research thoroughly first before getting the digital event platform and/or software that they’ll stick to. 

Rise of digital event solutions

Digital event solutions have emerged to digitise event planning and simplify the overall process of event coordination. It makes event planners more efficient with automation and allows the seamless handling of gazillion of data. There are instances when data handling can be a bit overwhelming due to its size and complexity but many digital event solutions make it possible. The best thing is, it also promotes better relationship with the attendees especially with event solutions like O2OEvents incorporating many different ways to communicate privately and securely such as WhatsApp, Viber, and other messaging apps. This way, attendees can instantly interact with exhibitors and support for their inquiries and clarifications. Let’s not forget about better accessibility of information too, especially to those interested participants in faraway areas. Indeed, digital event solutions have come a long way in providing assistance in event planning.

Getting it right

No event planners wants to fail in their endeavor. It’s because of this that they work hard to ensure that everything is in perfect order and every tool that they have is a perfect fit. But how can you be sure that you also have the perfect digital partner in your planning? In choosing one, we enumerated some things you should be in the look out for.

• It should have the right tools for your event

Many digital solutions are already available in the market nowadays. Some are event-specific, but many are versatile and can be adjusted based on the event planners’ needs. In choosing for a digital partner, your top consideration should be the tools that are available for you. The tools should serve its purpose and help you meet the goals that you have in mind.

Do you need a place where the exhibitors can display their products and services for the potential customers’ consumption? Then find a digital solution with a marketplace.

Do you need to sell tickets? Then find one that makes this process easier, whether if your target sales is online or offline.

You get the idea. Many digital solutions are out there that can serve your needs. You don’t need to settle anymore on what’s just on the top of the search list nowadays. Find one that can be of help to your list of to-dos through and through.

• It should be known to get the job right

You can’t really be sure how good is the digital platform if you haven’t tried it yourself. However, with the internet present nowadays and with your networks, you can easily detect if there are red flags or if somehow, the product or service is worth trying. This is where your detective skills should come out. Research all you can and ask. Easy right? Not quite. Because in the process you also have to be vigilant of the information you get coz it isn’t at all times that the information available is straightforward.

How long has this company been in the market? What are the success rate? Who are their clients? What is the majority off feedback they received so far? These are among the questions you’d need answer to along the way. Of course aside from checking out available resources online, you can simply just ask your colleagues on what works best for them.

• It should have available support when you need them

This is mandatory especially to non-techie event planners. There’s a need to ask for every twist and turn in order to get the functions of the product right and to ensure that you’re maximising its potential. It doesn’t need to always be a live support but it helps when it is too. Nevertheless, you should have a guarantee that the people behind the digital platform should be there most of all, when you need it the most.

• The price should be reasonable

Event planning by default isn’t easy and it costs some bucks. An event planner should be able to get the most affordable digital event solutions available without compromising the quality. Always make it a point to compare and contrast as you move forward to ensure that you aren’t breaking the bank. If there are discounts available, grab it. If it serves its purpose, then you can always consider.

Event planning in itself isn’t easy. Why make it more difficult without getting a digital partner. Don’t think twice. Ask for a demo now.

Any experienced trade show marketer will say that their trade show activities start months before a trade show opens. It is essential to promote exhibition materials and publications during and before the show and design interesting trade show displays that attract the crowd.

If you take the proper time to build up a complete trade show marketing strategy that includes pre-show engagement and marketing, you should be capable of improving the number of audience at your trade show booth, sponsored activities, and other event locations extensively.

Pre-Show Engagement

Events are not just about the number of people present at the trade show, the success of the event is also directly influenced by attendee engagement. Not just during, but mainly before an event, you have got lots of opportunities to engage your new attendees.

Pre-show engagement refers to engaging the potential attendees before the event starts to encourage them to attend. If you engage your audience properly before the event, they can start networking and building a community before they even step foot in your trade show. Members of such an event community are highly motivated to really attend your event.

Pre-Show Engagement Elevated by Artificial Intelligence

Since the pre-show engagement is significant for event marketing, it is extremely essential for marketers to develop strategies and plans to engage the audience well. Many marketers hire experts or make use of the various digital software tools for effective pre-show engagement but only a few use artificial intelligence.

Artificial intelligence could be extremely helpful for pre-show engagement to bring about marvelous results. These AI-based software are a breakthrough piece of technology that empower exhibitors to deeply understand visitors who are pre-registered to the event via a ranking system based on all available data – behavioural data, and available 3rd party data. They are smart and intelligent enough to understand the user behaviour data and big data to provide useful information.

Using artificial intelligence, the exhibitors can discover the targeted audience to advertise to for the event. Moreover, exhibitors can send e-mails to encourage them to attend the event. By encouraging the attendees to connect with other participants, exhibitors can make their event a meeting place for thousands of attendees resulting in the increase of visitor numbers.

Moreover, artificial intelligence software can remind the pre-registered attendees to attend the event. It can also be used to provide essential information and updates regarding the events.

Benefits of Pre-Show Engagement Elevated by Artificial Intelligence

From increased attendees to a well-organised trade show, there are limitless benefits that pre-show engagement elevated by artificial intelligence can bring. Some of the major benefits are written below:

• Pre-Schedule Meetings: Artificial intelligence and matchmaking solutions allow the pre-registered visitors and exhibitors to pre-schedule meetings online, send messages or ads.
• Increased Number of Attendees: By encouraging the attendees to attend the event, marketers can increase the number of attendees at the trade show or other events. Moreover, you can also request them to encourage others to attend the event.
• Highly Targeted Audience: AI softwares are intelligent enough to discover the visitors’ data based on the information provided by the exhibitors. Thus, exhibitors can find and encourage the targeted audience, eventually increasing the odds of success.
• Increased Number of Potential Customers: Most likely, the visitors you engaged will attend the event only if they like what you say or they find the event interesting. If your event goes in the way you described, most probably they can turn into your customers.

O2OEvents Solutions for Pre-Show Engagement

Since the significance of pre-show engagement is continually growing, O2OEvents is making efforts to provide AI empowered solutions to make it effective. The O2OEvents developers have designed the AI-based software that not just facilitates the pre-show engagement but also enhances the outreach by generating matchmaking patterns. Our platform-integrated AI system identifies the ideal match for the visitors to advertise to. The system algorithm provides relevant matches that ensure the perfect visitor-exhibitor match. It also allows pre-registered visitors and exhibitors to pre-schedule meetings online. If you are looking for the AI solution for your event, then visit O2OEvents and request a demo today!

Artificial intelligence can be effectively used to provide a convenient, intelligent and informed customer experience at any point along the customer journey. Visitor behavior and artificial intelligence are the normal connection for the Exhibitor. Collecting data to analyse and to work out just how consumers are shopping or visiting these days is so complex and there is the bulk of data available, you would not find patterns or behavior signals unless you use artificial intelligence.

Using artificial intelligence to analyse buying behavior is now necessary if you want to survive in the market. The businesses which are not yet making use of AI are probably missing lots of opportunities. With AI, companies and businesses can get the essential information about the customers that can take their sale to another level.

Business Matchmaking Changes with the Use of AI

Artificial Intelligence is thoroughly changing the business world. In most companies, the use of AI is common. Businesses and companies are making use of AI to understand their customers and automate the other procedure.

Most of the businesses and companies are using AI for virtual assistance and many are planning to use. Companies deploy chatbots for several uses. These virtual assistants also record customer data for matchmaking. We strongly consider that in next decade virtual assistants could become a central part of our lives and more companies are going to use this to take their customer service to another level.

Use of AI to Predict Visitors’ Move

AI can play a huge role when it comes to predicting the visitors’ move. Predictive analysis can be applied to the data collected from web matrix, system matrix, social media and visitors’ move for exhibitor-visitor matchmaking. It helps to take visitor or customer experience to the next level through customer insights.

Artificial Intelligence plays a great role in start-ups. Start-ups can discover opportunities to work on a unique thought process and discover new solutions for their business development. Predictive maintenance assists start-ups in cost reduction on maintenance through frequent quality checks.

Lots of your customers are on the social network and the majority of the business is taking place online. AI can be utilised to know the significant measures of social networks online. Data mining techniques are being used to analyse several kinds of social media traffic. Most effectual influencers can be recognised and also social marketing approaches can be classified.

Use of Behavioral Data for AI

Understanding the behavior of the customer and visitor provides companies far earlier suggestion of when consumers are starting their shopping journey and permits brands ample time to systematically engage with them and personalise. And artificial intelligence makes use of the behavioral data to analyse the customers. All the data related to customers’ behavior is stored at one place and machine learning analyse this behavioral data to find out what customers are buying, when they are buying, which products they are buying collectively and at which price the sale is at its peak point.

Artificial intelligence regularly analyses this data to provide relevant matches which ensures the perfect buyer-seller match. This also helps the businesses to know when to display the correct ad, send the correct email, or make the correct call, which will work for the business.

O2O Platform Smart Suggestions

Since the need for Artificial intelligence is continually growing, O2O Events is making efforts to provide an easy solution for artificial intelligence. The skilled team of O2O developers has developed a system to not just to match exhibitors and visitors but to create meaningful business connections resulting in successful offline meetings. Our platforms integrated AI system identifies what buyers purchase or preview from different markets. The system algorithm then provides relevant matches that ensure the perfect buyer-seller match. If you are looking for the AI solution for your business, then look no other than O2O events.

Our platforms integrated AI system identifies what buyers purchase or preview from different markets. The system algorithm then provides relevant matches that ensure the perfect buyer-seller match. If you are looking for the AI solution for your business, then look no other than O2O events.

AI (Artificial Intelligence) is a topic that has sparked thousands of sci-fi novels and movies. But in the modern times, it is regularly implemented into so many sectors and currently, AI is invading the event planning industry as well. Implementing AI to your event sounds bold and attractive but is it the true scenario? Does it mean humans are outdated? Or is it really a smart move for better event performance?

First let’s discuss the role of AI in event industry. AI is simply defined as the intelligent behaviour of a system. AI enhances the level of personalisation during event planning and it is supposed to make effective & efficient methods to execute tasks. With smart use of AI, an event organiser can multiply attendees, increase communication, increase engagement & multiply revenue. In brief, AI has the power to change the event industry.

If we go into details of AI’s impact on event planning, we can identify 3 significant ways:

Personalising event experience – It seems impossible to find an individual approach to everyone when it comes to a large event with thousands of attendees. But AI is capable of providing a customised experience for every user with individual recommendations and smart matchmaking. AI collects data from registered users’ social media profiles and get an understanding about their preferences. AI then provides them with exhibitor recommendations, event, conferences and workshop recommendations. This is a great advantage for exhibitors as well because they get to know about the visitor’s preferences even before they meet.

Increasing customer engagement – An organiser cannot communicate with thousands of people at once. But considering how people are eager to connect & engage with an event, you must build a good system that can connect with them on your behalf. AI can be your rescue. Implement chatbots and the attendees will be assisted in an effective manner. Chatbots can be customised according to your event standards and they are mainly prepared for FAQs, directions, and other related questions asked by attendees. Now you are able to use chatbots for voice assistance as well. Also, if you are organising a global event, chatbots can be used for translation services. Event -centred chatbots can provide information that is event-specific such as floor plans, speakers, exhibitors, directions, schedules, surveys, etc.

Drive the right crowd into the event – AI data processing engine can be used to process and analyse data of the people and this information helps in understanding what worked for the show and can be used for remarketing. AI is capable of targeting audience based on previous experience and preferences.

AI is the future of both world and event industry. It is a growing technical trend that is being adopted into various sectors because of its power to make numerous things possible effectively and efficiently without human support. The modern world is embracing AI because a single AI is way faster, efficient, cost-friendly and unlikely to make mistakes compared to a hundred or maybe a thousand people working. And it is getting difficult to find an industry with no touch of AI.

HoHowever before implementing AI to your event, you should take a moment to figure out how exactly it can benefit you and on what issues it can provide you with solutions. Implementing AI is a wise decision because an AI can make your event more effective, stress-free, more structured & provide an overall better experience for your attendees.

In this blog, we will be discussing how an AI (Artificial Intelligence) will improve your event performance.

Customised Solutions

Imagine a large-scale global event. There would be thousands of attendees who are looking forward to meeting the exhibitors. Before AI took over, the organisers used to give out applications for attendees to fill out manually and try to match them with exhibitors at the expo and hope for the best. Needless to say that this ineffective method turned out to be a disaster.

AI is a life saver for this issue, a matchmaking engine can use the data submitted by the attendees at the registration to match them with exhibitors, Also, AI can analyse the data of the attendees using their social media profiles such as Facebook, LinkedIn, Twitter, Instagram, etc. and find their interests – which is a great way to provide exhibitor recommendations. Also, attendees can schedule meetings with AI support and their feedback can be used for future events. This results in increased buyer satisfaction. Smart matchmaking done by AI results in effective meetings.

Effective Communication

Organising an event is not an easy task. It is going to keep you extremely busy. You are probably not going to have enough time to communicate with every attendee. But communication is very important for your event performance. AI is coming to your rescue. Implement a chatbot for your event. Chatbots can be customised according to your event and they are able to communicate very effectively with your attendees with no delays. Not only that, chatbots do not require application or specific website access. Also, chatbots are able to keep track of the previous conversations and learn from them. That results in advanced communication.

Encourage Attendees to Visit Your Events

The idea of attending a large-scale event may exhaust the attendees because in the past, it used to be hectic with long queues, long wait in checking areas & also long wait to find and meet the exhibitor of choice. But with AI, your attendees will have much better experience. AI can be used for generating tickets/barcodes online and there will be no queues for filling up forms or waiting to get in.

Event organisers can use both AI and biometrics for facial recognition and scanning that make it much faster than manual check in. This may not be available for every event, but we can predict it will be a trend soon as AI takes over event industry.

Real Time Translation

A large-scale global event is going to have many international attendees coming in and the organisers should plan a solution for multi-lingual communication. But with AI, this is no longer a lasting issue. AI is more effective than hundreds of human translators because it can adapt into many languages and it is capable of prompt translations. The translation side of AI is embraced by digital world as the world gets smaller. Translation is getting advanced day by day and now we have AI functioning through headphones and the innovations never stop.

Overall, AI (Artificial Intelligence) is a very powerful tool that can increase your event performance drastically if you implement it right. Artificial intelligence develops every day and new innovations comes out often. Though the event industry is very competitive; a well-structured AI platform will keep you ahead of the game.