More and more event planners are adopting different digital event solutions to aid them in planning exhibitions and conferences. This makes their lives a lot easier and makes the planning and coordination of events hassle-free. The only challenge now is looking for the best digital partner that’d best fit your planning style and would suit well in the event that you’re going to organise. This should be well-thought of because if not, the point of getting a digital partner will be moot. As an event planner, you won’t be able to maximise it use and you’ll be wasting the money you spent getting this ‘partner’. What’s worse is that, it can even cause your event to fail. This is why, an event planner should be able to research thoroughly first before getting the digital event platform and/or software that they’ll stick to.
Rise of digital event solutions
Digital event solutions have emerged to digitise event planning and simplify the overall process of event coordination. It makes event planners more efficient with automation and allows the seamless handling of gazillion of data. There are instances when data handling can be a bit overwhelming due to its size and complexity but many digital event solutions make it possible. The best thing is, it also promotes better relationship with the attendees especially with event solutions like O2OEvents incorporating many different ways to communicate privately and securely such as WhatsApp, Viber, and other messaging apps. This way, attendees can instantly interact with exhibitors and support for their inquiries and clarifications. Let’s not forget about better accessibility of information too, especially to those interested participants in faraway areas. Indeed, digital event solutions have come a long way in providing assistance in event planning.
Getting it right
No event planners wants to fail in their endeavor. It’s because of this that they work hard to ensure that everything is in perfect order and every tool that they have is a perfect fit. But how can you be sure that you also have the perfect digital partner in your planning? In choosing one, we enumerated some things you should be in the look out for.
- It should have the right tools for your event
Many digital solutions are already available in the market nowadays. Some are event-specific, but many are versatile and can be adjusted based on the event planners’ needs. In choosing for a digital partner, your top consideration should be the tools that are available for you. The tools should serve its purpose and help you meet the goals that you have in mind.
Do you need a place where the exhibitors can display their products and services for the potential customers’ consumption? Then find a digital solution with a marketplace.
Do you need to sell tickets? Then find one that makes this process easier, whether if your target sales is online or offline.
You get the idea. Many digital solutions are out there that can serve your needs. You don’t need to settle anymore on what’s just on the top of the search list nowadays. Find one that can be of help to your list of to-dos through and through.
- It should be known to get the job right
You can’t really be sure how good is the digital platform if you haven’t tried it yourself. However, with the internet present nowadays and with your networks, you can easily detect if there are red flags or if somehow, the product or service is worth trying. This is where your detective skills should come out. Research all you can and ask. Easy right? Not quite. Because in the process you also have to be vigilant of the information you get coz it isn’t at all times that the information available is straightforward.
How long has this company been in the market? What are the success rate? Who are their clients? What is the majority off feedback they received so far? These are among the questions you’d need answer to along the way. Of course aside from checking out available resources online, you can simply just ask your colleagues on what works best for them.
- It should have available support when you need them
This is mandatory especially to non-techie event planners. There’s a need to ask for every twist and turn in order to get the functions of the product right and to ensure that you’re maximising its potential. It doesn’t need to always be a live support but it helps when it is too. Nevertheless, you should have a guarantee that the people behind the digital platform should be there most of all, when you need it the most.
- The price should be reasonable
Event planning by default isn’t easy and it costs some bucks. An event planner should be able to get the most affordable digital event solutions available without compromising the quality. Always make it a point to compare and contrast as you move forward to ensure that you aren’t breaking the bank. If there are discounts available, grab it. If it serves its purpose, then you can always consider.
Event planning in itself isn’t easy. Why make it more difficult without getting a digital partner. Don’t think twice. Ask for a demo now.