Event organisers must get the interest of their target audience for a simple but very crucial reason – to boost attendance and sales. The reason that you’re planning an event is to get as many of your target audience to join as they’ll be your customer base for the products and services which are on exhibit at your event. So, how do you catch their attention and get them interested in the event that you’re planning? You’ve to strategise on your marketing campaign.
Create a buzz in social media
With almost everyone using social media nowadays, it’s a no-brainer that
event organisers should optimise this platform to get the attention and interest
of their target audience. Create thrill and frenzy on social media. Make your
event noticeable. You’ve to find a way to make it appear that it’s something
that they shouldn’t miss. Depending on the characteristics of the
audience that you want to engage, there’s an appropriate social media platform
to use. Make sure you study your target audience and which social media
channels they frequently use. For example, younger audiences prefer Snapchat
while professionals are on LinkedIn. Facebook is always a good idea as it’s
still the most widely used social media platform all over the world. Here are
some ways to get the interest of your audience on social media:
Make your social media accounts vibrant.
Update your profile picture and cover photo. Make sure they represent
the essence of your company. You can also make your event logo your temporary
profile picture and use a photo featuring more info about the event as your
cover photo.
Post interesting content.
Make sure you post a lively mix of social media content – photos,
videos, infographics, related articles, among others. You can also engage your
audience by hosting chats and forums regarding the event. Feature inspiring
event speakers. Present the latest products and services that’ll be on exhibit
and tell your audience why these are must-haves. Various approaches will allow
you to cater to the specific interest of your target audience.
Use an event hashtag.
Think of a catchy but short tagline for your event and use it every time
you post something related to the event. It makes your event more visible and
easier to search. Make sure that you use the same keywords and hashtags across
all your social media accounts. There should be a continuity of information
from one account to another to make it a coordinated effort.
There are other ways to encourage your customers to take an interest in your
exhibit even outside of social media. You can direct your event promotions on
tv, radio, and print ads. Have contests with irresistible prizes from your exhibitors.
You can also send personalised invitations via email. Nothing catches the
attention better than a personalised approach. Make your promotional materials
lively and interesting. There should be a combination of these approaches for
you to be able to get attention and encourage your customers to join your
exhibit.
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