Conferences and Trade shows offer companies and businesses a sole platform to engage with prospects and existing customers. Therefore, every exhibitor attempts to impress attendees, interact well with their audience, and eventually, win over their business. However, one of the most difficult tasks at a trade show is how to manage the audience. Since, at the trade show, exhibitor could have to face different kinds of the audience with different questions, the exhibitor should be capable and prepared to answer the questions.
What is Engagement Marketing?
Engagement marketing is all about building stronger relationships with customers, turning those relationships into new opportunities for business enlargement. The lately famous industry concentrates on marketing to engage with clients represents a basic shift in how businesses are choosing to connect.
Engagement marketing is where consumers are encouraged and invited to take part and actively engage with a brand through an experience. When it is skillfully employed at trade shows, engagement marketing creates powerful, one-on-one connections with consumers that your marketing team dreamt up last year.
Since engagement marketing is about interacting with people, it is important that exhibitor is ready with the data and answers that the audience may be interested to know, so that a better impact could be created. The Trade Show representative has to also register the visitors and provide some kind of slips. Therefore the representative should be capable enough to handle all the tasks efficiently. Some special kind of software such as O2O solutions could be helpful to manage tasks at the trade shows.
Programmatic Media for Engagement Marketing
Programmatic marketing is a method to target what kinds of audience you want to advertise to. It can include segments across demographics such as gender, age, social standing, to geographic in definite areas of the country. Programmatic media is seen as the future of marketing. It assists companies and businesses to engage the audience at the right time, right place and with the right message. It uses artificial intelligence or some kind of software solutions to automate ad buying so you can target audiences more effectively. This automation is much more competent and quick that means lower consumer acquisition costs and higher conversions.
These days, many businesses and companies are adopting the programmatic media for engagement marketing because it can make lots of things possible efficiently and effectively without any human support. It is the beginning of a quantitative skill set that will be essential for effectual advertising and to maintain the demanding consumers, thanks to its ability to produce results with fewer impressions.
Use of Big Data and Behavioral Data for Engagement Marketing
Big Data is a phrase used to mean a huge volume of both unstructured and structured data that is so huge it is hard to process using traditional database and software techniques. Big Data has the probability to help companies enhance operations and make faster, more intelligent decisions.
Customer behavioral data is the data that contains the information about how your customers interact and engage with your brand and what causes them to take a particular action across digital and non-digital channels. Customer behavioral data help you in engaging, acquiring, and retaining your customers because you know what they like or dislike and can create your marketing strategy consequently.
With the special kind of software solutions, the big data and behavioral data can really be helpful at trade shows. The software such as O2O platform can process these data for the matchmaking and decision purposes which provides the exhibitors with significant information about the customers and clients such as what products customers are purchasing frequently and when they are purchasing, etc. This kind of information helps the exhibitors to understand their audience and target them properly to increase customer engagements.
How the O2O Platform Increase Engagement between Buyers and Exhibitor
O2O Events offers a platform, which is capable to manage and use customer big data and behavioral data to provide useful information that can help exhibitor to know more about the buyers. The platform provides easy solutions for visitors’ registrations and badge printing solution. The matchmaking a feature of the platform makes on-site connections which help the exhibitor to know more about the audience and take decisions accordingly. This way the exhibitor can understand their audience in a better way and can make efforts accordingly to target audience efficiently.