How to Start Successful Visitor Promotion Campaign

Nowadays, the key behind several successful businesses is a successful marketing campaign. A well-planned and organised course of procedures crafted to attain a marketing objective of the business is known as the marketing campaign. The main objective of a marketing campaign is increasing sales and this is only possible if you are able to successfully attract enough visitors to your event in a competitive environment.

Here are some steps you need to take for a successful visitor promotion campaign:

• Plan Your Marketing Campaign:

If you want a successful visitor promotion campaign, then you first need to plan your marketing campaign. The main purpose of a marketing campaign plan is to find out relevant, integrated, marketing actions and channels to attain campaign goals as well as influence audience.

You need to perform the following steps:

• Set clear, realistic goals which you can be confident of hitting
  • Identify visitors, visitor geographical areas and visitor profiles
• Choose the best strategy to achieve these goals against your competition
• Adequate details of the plans and actions required to translate the strategy into action
• A technique to ensure you are on right track with your plans

• Define The Value Proposition:

A positioning statement that defines what benefit you offer for who and how you do it exceptionally well is referred to as value proposition. It illustrates your target customers, the difficulty you solve, and why you’re definitely better than the others. As you start to create your compelling value proposition, consider the following steps:

• Why visitors should come
  • Explain how your product solves customers’ problems or improves their situation
• Delivers specific benefits
  • What visitors can achieve
• Tell the ideal customer why they must purchase from you and not from others
• What is the event USPs

• Identify Visitor Numbers And Set A Budget:

For a successful visitor promotion campaign, you first need to identify how many visitors are going to attend your event and after that, set your budget accordingly. The amount of money you spend will directly affect the type of actions you can take in your marketing campaign. Perform the following steps here:

• Decide what the visitor number you want
• Identify how many pre-registrations are needed – with global Ore registration to visitor conversion is 20-40% based on the industry or past experience
• Based on digital marketing data, set budget to attract that pre-registration numbers

• Identify Visitor Channels:

Here you need to know what channels your visitors are using. You can use those media channels to promote your marketing campaign. Do the following things in this step:

• Where you can reach your visitors
• What databases available
• Past visitor retention
• Call center partners or offline channels

• Launch The Pre-Registration Campaign:

For a successful visitor promotion campaign, you can launch a pre-registration campaign. When you launch the pre-registration campaign, always try to stick to the budget and optimise campaigns to achieve the pre-registration numbers.

• Sell Your Exhibitors:

In this step you need to do the following things:

• Promote your exhibitors – their services and products
• Segment your campaigns and arrange advertising content based on that

• Convert Pre-Reg to Visitors:

If you want to convert your pre-registrations to visitors then:

• Create engagement with the event via effective content strategy
• Create exhibitor visitor engagement via the O2OEvents platform
• Get visitors to set up meetings with supplier

• Reminders and Constant Notifications:

If you want more visitors to your event then you need to send reminders and constant notifications to your pre-registrations. You can choose channels for sending notifications such as:

• Use all channels for reminders – email, SMS, social and digital remarketing
• Let exhibitors remind visitors of meetings and other engagement via the O2OEevents platform

Here at O2OEvents, our cloud software can help you start a successful visitor promotion campaign. Our marketing cloud offers the full marketing products suited across all channels to deliver unified customer relationship by combining the power of online to offline.