Lead generation spans across numerous touch points for lots of businesses. For a business to survive it needs to capture leads and generate engagement in the first instance.
Most of the companies often struggle to make the most of their marketing dollars. Luckily, an effectual lead generation strategy can drive capable leads to their business. Qualified leads have a higher level of curiosity in your services or products and are more probably to make a deal or buy from you.
Smart marketers are realizing that while the definitive objective is to obtain a good lead and convert this lead into a customer, just acquiring a lead is not enough. For successful marketing, leads need to be qualified. Moreover, a lead should be managed effectively so that it could be converted into a customer.
For the marketers, it could be difficult to effectively manage the whole process, from capturing leads to generating engagements. However, there are some online platforms available in the market, which can help to simplify this process. Most of the smart marketers are already using online platforms to get the most out of their marketing investments.
O2O Events software solution is one of those online platforms. This software solution facilitates the lead generation by providing that proper information about the lead and also lets you customise the form with selection.
How to Use an Online Platform to Capture Leads and Generate Engagement
Online platforms automate most of the lead generation process. The following steps will help you to use the online platform to capture leads and generate engagement:
Discover Your Audience
The first step to lead generation is discovering the right audience to target. With the help of the online platform, you can take full control of what leads you want and what information, profiles you need to reach for successful conversions. You can also customise your lead generation form with a selection of various fields or questions. Thus, you can get a highly targeted audience.
Matchmaking
Online platforms integrated AI system identifies what buyers preview or purchase from different markets. The system algorithm then provides relevant matches, which ensures the perfect buyer-seller matchmaking process is in place. Thus, marketers can target the matched audience.
Attract the Audience
After discovering your audience, you can create different marketing plans to attract them. With the help of the online platform, you can show your ads to your targeted audience, request them to attend your event and also provide the information regarding your event.
Pre-Show Engagement
With the help of the online platform, visitors can pre-register themselves for the show and thus, you can engage with your audience before the exhibition. You can message the registered visitors and also send them emails to increase their interest and encourage them to attend the show.
During the Event
The online platform is extremely helpful during the event. The platform generates leads and keeps ongoing relationships with visitors, exhibitors and organisers providing new revenue channels with unlimited growth opportunities. This way, marketers get more opportunities to engage with potential customers to encourage them to make a purchase.
After The Event
Using the online platform, you can request feedback to the registered visitors. Depending upon the feedback, you can send them engaging messages to encourage them to purchase your product or experience your services. You can also reply to them with a proper answer if they have any question.
The effectiveness of lead generation and engagement directly depends upon the capability of the online platform that you are using. The platform should be capable enough to provide accurate information and handle the traffic.
O2O Online Platform to Capture Leads and Generate Engagement
O2O online platform is the best platform to capture leads and generate engagement. It increases revenue & productivity at the same time offering the best ROI for exhibitors & visitors. With our platform, you can convert your trade show to a complete online marketplace. You can open up multiple revenue sources like subscription income, sales commissions, advertising, and marketing packages. You can reach unlimited opportunities for lead generation and engagement. Request a demo today!
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