Modern times call for modern and more advanced measures on event planning. Not only can this bring about an easier and less stressful process for everyone involved, but it also paves the way to wider networks and a more extensive reach. This is why it’s not surprising that more and more event planners are adopting digital event software solution in organising an event. The only challenge now is encouraging non-techie individuals to embrace and maximise its use.
It’s safe to admit that although smartphones, tablets, and gadgets are already readily available in the market, not everyone has an inclination to use it and even just be familiar with it. These individuals are already contented on their simple way of communicating with their loved ones and in getting news and other information in a traditional way. As such, attending an exhibition or event that’s highly digitised can be overwhelming for them.
Event planners should anticipate cases like this. The number one goal after all is to provide satisfaction and unparalleled experience to the attendees. Pave the way for non-techie attendees by doing the following:
- Ensure that there’s always a support in place.
No, we’re not talking about the support that you can contact via email or live chat. Instead, we’re talking about face-to-face support that can be hands-on when the non-techie attendees are getting lost in operating systems like the paperless registration, appointment management system, marketplace, and the likes. This personal interaction is the best because not only can they explain thoroughly the tools available on-site, they can also make the whole process looks less intimidating. Plus, they can even address all other concerns of these attendees in no time. Bots are a great help with their artificial intelligence most of the time, but if one doesn’t know how to take advantage of them, it still pays to have a more personal interaction support-wise.
- Choose an event management solution that’s customer friendly.
What’s a better way to encourage customers to maximise the event tools available to them other than getting something they can easily understand and is customer friendly? Believe it or not, this is the key. Sometimes, non-techie individuals veer away from electronic devices because they find the buttons on the screen overwhelming. Prevent this by choosing an event management software that’s interesting to look at, a lot simpler, and straightforward. O2OEvents provides this which will definitely not give any event attendees a hard time.
- Install a digital board that can showcase the general content of the attendee dashboard and real time stats.
A visitor’s dashboard can be very helpful to the attendees. But this can also be worthless if the recipient isn’t able to utilise it properly. The best way to provide better exposure on this tool if attendees don’t know how to use it, is to just flash it continuously on digital board that’s accessible to everyone. In that way, they can have a real-time updates of what’s been going on and the statistics available for them even if they don’t know how to manipulate this using their own devices. They’ll not be left behind from other attendees who’re up-to-date because of their smartphones and tablets.
- Make sure to have printed event guides, event pamphlet, and related paraphernalia handy.
Having printouts and brochures readily available on-hand during an event is beneficial to non-tech savvy attendees. This’ll help them understand better the whole event if they haven’t checked it yet online. This’ll help them interact with exhibitors if there are any, and/or better engage with other attendees to expand their network. Plus, it’ll allow them to feel connected. It’d also be a lot better if the brochure that event planners would produce contain step-by-step instructions on how attendees can access the event website and dashboard through the devices available to them. In that way, they’d be encouraged to check it out.
- Make certain that there’s always an alternative for digital tools.
It’s without a doubt that digital event management tools have come a long way when it comes to helping many event planners out there. However, event planners should also take into consideration that not all attendees are keen to digitising all aspects of events. There are still those who’re either just more interested in the traditional way or aren’t really familiar with how the digital world works. As such, adjustments should be made for them. Digital tools should’ve a counterpart that’ll help those who’re more comfortable with the old-fashioned way. After all, happy attendees make a happy event planner.
Digital event management software are now taking over and changing the layout of the event planning industry. While this can be a big help in upgrading events and experiences, this can also be a setback to some who aren’t tech savvy enough. This should be taken into consideration by event planners and addressed accordingly to make every exhibition a wondrous experience to all participants.
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