Any experienced trade show marketer will say that their trade show activities start months before a trade show opens. It is essential to promote exhibition materials and publications during and before the show and design interesting trade show displays that attract the crowd.
If you take the proper time to build up a complete trade show marketing strategy that includes pre-show engagement and marketing, you should be capable of improving the number of audience at your trade show booth, sponsored activities, and other event locations extensively.
Pre-Show Engagement
Events are not just about the number of people present at the trade show, the success of the event is also directly influenced by attendee engagement. Not just during, but mainly before an event, you have got lots of opportunities to engage your new attendees.
Pre-show engagement refers to engaging the potential attendees before the event starts to encourage them to attend. If you engage your audience properly before the event, they can start networking and building a community before they even step foot in your trade show. Members of such an event community are highly motivated to really attend your event.
Pre-Show Engagement Elevated by Artificial Intelligence
Since the pre-show engagement is significant for event marketing, it is extremely essential for marketers to develop strategies and plans to engage the audience well. Many marketers hire experts or make use of the various digital software tools for effective pre-show engagement but only a few use artificial intelligence.
Artificial intelligence could be extremely helpful for pre-show engagement to bring about marvelous results. These AI-based software are a breakthrough piece of technology that empower exhibitors to deeply understand visitors who are pre-registered to the event via a ranking system based on all available data – behavioural data, and available 3rd party data. They are smart and intelligent enough to understand the user behaviour data and big data to provide useful information.
Using artificial intelligence, the exhibitors can discover the targeted audience to advertise to for the event. Moreover, exhibitors can send e-mails to encourage them to attend the event. By encouraging the attendees to connect with other participants, exhibitors can make their event a meeting place for thousands of attendees resulting in the increase of visitor numbers.
Moreover, artificial intelligence software can remind the pre-registered attendees to attend the event. It can also be used to provide essential information and updates regarding the events.
Benefits of Pre-Show Engagement Elevated by Artificial Intelligence
From increased attendees to a well-organised trade show, there are limitless benefits that pre-show engagement elevated by artificial intelligence can bring. Some of the major benefits are written below:
- Pre-Schedule Meetings: Artificial intelligence and matchmaking solutions allow the pre-registered visitors and exhibitors to pre-schedule meetings online, send messages or ads.
- Increased Number of Attendees: By encouraging the attendees to attend the event, marketers can increase the number of attendees at the trade show or other events. Moreover, you can also request them to encourage others to attend the event.
- Highly Targeted Audience: AI softwares are intelligent enough to discover the visitors’ data based on the information provided by the exhibitors. Thus, exhibitors can find and encourage the targeted audience, eventually increasing the odds of success.
- Increased Number of Potential Customers: Most likely, the visitors you engaged will attend the event only if they like what you say or they find the event interesting. If your event goes in the way you described, most probably they can turn into your customers.
O2OEvents Solutions for Pre-Show Engagement
Since the significance of pre-show engagement is continually growing, O2OEvents is making efforts to provide AI empowered solutions to make it effective. The O2OEvents developers have designed the AI-based software that not just facilitates the pre-show engagement but also enhances the outreach by generating matchmaking patterns. Our platform-integrated AI system identifies the ideal match for the visitors to advertise to. The system algorithm provides relevant matches that ensure the perfect visitor-exhibitor match. It also allows pre-registered visitors and exhibitors to pre-schedule meetings online. If you are looking for the AI solution for your event, then visit O2OEvents and request a demo today!
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