A smartphone is a handy device that people carry all the time. It has become an essential part of our everyday life such that when we forget our smartphones at home, we feel lost and helpless until we have it back. According to a study done by the Pew Research Center, over 2.5 billion people worldwide use smartphones. So, if you’re an event manager who wants to reach more people, make sure that the platform you’re using is mobile-friendly so that you can reach these billions of people.
Developers of event management software need to make their technology suited for smartphones. The term used for this is mobile-friendly. It means that the displays are shown accurately and powerfully even when the person using the software is using a mobile device such as a smartphone. Some applications are just suited for desktops and laptops but imagine the hassle if you have to open your laptop each time you need to access an app. A laptop is not something you carry around in your pocket all day. That’s what we are trying to eliminate with mobile-friendly technology. We want people to have easy access to our platform especially in event management, where every minute is precious. For example, you might lose prospective attendees when they forego registration and payment because your platform does not support mobile –friendly technology. We all want apps which are very efficient to use for organisers, exhibitors, and users.
As Easy as 1-2-3
To reach more people, the event management applications must also be available to the 2.5 billion users of iPhone and Android smartphones. They can just download the application on their mobile phones and they’re good to go. It is as easy as that. They will have full access to all the platform features right at their fingertips.
You can use your smartphone to access the event website. Developers of this website should make it responsive, meaning the display and features can readily adjust based on the size of the screen. Creating an event website is very helpful in event management as it’s the main source of information regarding the event. This is also the platform where you can arrange other details of the event such as ticketing, registration, meeting management, among others. Everything they need to do to get ready for the event should be accessible through a mobile-friendly website.
Another smart use of smartphones in event management is engaging your attendees. We check our smartphones all the time. We’re affected with the FOMO virus or fear of missing out. Create such a buzz about your event that will make your target attendees fear that they’re missing out on something great if they don’t join. Thus, you should make your event marketing campaigns mobile-friendly so that you can encourage more people to join your events.
Lastly, a smart use of smartphones is that it’s a platform for sharing. Your attendees can take pictures with their smartphones and share them on their social media accounts which are also installed on their smartphones. Sharing of information and experiences is seamless and so easy.
Wrapping It Up
Smartphones are very useful in event management – for organisers, exhibitors, and attendees. Maximise their event experience by making your event mobile-friendly.