User Profiling

In digital marketing, the first commandment is to Know Thy Customers. It is because every successful marketing campaign begins with a thorough knowledge of your customers. Let DMS give you in-depth analysis of your customers - their profiles, interests and activities to give you a better understanding of your market.

Right on Target

Our databases segregate different kinds of customers – old and new, geographical location, age, gender, services availed, products purchased, among other things. Perceptive segmentation allows us to target your intended customers precisely. We can design customised strategies, deliberate on the format and content, and deliver the right messages across in all our marketing campaigns.

Personalised Marketing

User profiling allows us to personalise your marketing campaigns. Personalisation is crucial in digital marketing as it increases probability of engagement and conversion to loyal customers thereby contributing to higher company revenue.

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Enquire now on how we can personalise your marketing campaign!

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Importance of User Profiling

Enhance the Customer Experience

Digital marketing relies on its content to be successful. There is no face to face interaction in digital marketing so we have to make up for this through the messages that we convey and how we deliver them. DMS gives you the opportunity to enhance the customer experience by making it a personal journey for them.

Better Engagement and Communication

With precise user profiling, DMS increases engagement between businesses and their customers. Communication commences which allows businesses to get to know their customers better and address their needs accordingly. When this happens, businesses earn loyal customers and increase revenue.

Excellent Customer Acquisition

With the strategic use of integrated data from multiple sources, DMS makes it possible for businesses to direct their marketing campaigns to highly-profitable advertising platforms where they are guaranteed to acquire the perfect customers.

Audience Data Monetisation

DMS provides strategic big data management to predict user behavior, increase revenue, and offer a better customer experience. Based on collected data, DMS comes up with different user profiles and audience segments. This allows us to run highly targeted marketing campaigns using the right platforms.

Monetise your data today. Ask us how.

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Capture the Customer Journey Real-time

We collect data from different sources at various times and numerous contact points to have a deeper perception of your customers’ behaviours. This allows us to create precise customer segmentation that enables businesses to approach digital marketing the smart way.

  • Personalised communications

    DMS makes communication personalised by deep integration with all data sources.

  • Comprehensive user profiling

    DMS provides a 360 degree user profile with unique attributes and characteristics.

  • AI-based recommendation system

    DMS is powered by an advanced AI engine that derives smart algorithms for smart B2B and B2C matchmaking.

  • Look-alike based on micro-segments

    DMS identifies people with the same key characteristics as your defined target to create precise customer segments.

  • Customer Journey tracking and micro-segmentation

    Precise targeting is made possible through our detailed observation of your customers’ interests and behaviour that allows us to create more accurate categories.

  • Synchronisation of omni-channel marketing channels

    DMS integrates cross-channel content strategies to improve the user experience and offer better relationships among all users across all points of contact in the digital ecosystem.

  • Audience data monetisation

    With DMS’ strategic data management and precise user profiling, you can run highly targeted marketing campaigns guaranteed to increase your revenue.

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© 2020 Digital Media Solutions AU Pty Ltd

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© 2020 Digital Medial Solutions AU Pty Ltd | Site MapPrivacy Policy Cookie Policy Careers

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© 2020 Digital Medial Solutions AU Pty Ltd