The DMS Mobile Marketing Strategy
Characterisation of your mobile buyers is a valuable tool in creating and designing the perfect mobile marketing campaign. It allows us determine different types of buyers – their background, interests, jobs, location, buying behaviour, among other things. Having these pictures in mind, we can create apt marketing strategies using the ideal channel and high quality content to convert your audience into loyal customers.
The perfect mobile marketing strategy is one that meets the specific goals of the business. We make sure we establish key performance indicators to make monitoring and evaluation of the marketing plan efficient. DMS provides metrics that show the mobile traffic according to each marketing campaign to determine which ones are effective and which ones need to be adjusted to achieve your marketing goals.
Mobile devices use a different interface for their applications. All content and format should be presented and optimised according to the mobile digital environment. They should enhance the audience’s mobile experience and make customers comfortable in making purchases via their mobile devices.