Customer Data Platform (CDP)

Data is power when you understand what they tell you. Digital Media Solutions helps businesses collect, store, and analyse data. DMS provides the ultimate data toolkit for companies, empowering them with insightful information that they can use to turn their business around.

Segmentation for Personalisation

DMS CDP collects all customer information across different platforms. Then, we categorise customers according to their behaviours and interests online. Our precise customer segmentation allows businesses to design marketing campaigns with a personalised approach.

Know Your Customers

Every successful marketing campaign begins with a thorough knowledge of your customers. Let DMS give you in-depth analysis of your customers - their profiles, interests and activities to give you a better understanding of your market. DMS uses advanced analytics for deep understanding of your customers’ behavior.

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Personalised Marketing Gets You Closer to Your Customers

Email Personalisation

You can personalise the emails that you send through our precise customer segmentation.

Frequency Threshold

Know the ideal number of emails that should reach your customers to increase likelihood of engagement and avoid cancellation from mailing list.

Propensity Modeling

Users are inclined to certain products. DMS’ advanced tools can predict customer buying behavior and allows you to offer your products at the proper time and space in the digital ecosystem.

Customer Retargeting

Direct your marketing campaigns to users who have already shown interest in your products before and convert them to customers.

CDP Product Features

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